Archive for the B2B Category

In-House vs. Freelance Writers: Which Is Best For Creating Content?

In-House vs. Freelance Writers: Which Is Best For Creating Content?

In-House vs. Freelance Writers…Which Is Best For Creating Content? Most companies today know that you need to do more than just have a website that tells visitors what you do. You need to attract traffic, engage your visitors and convert them into leads. But how do you […]

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How to Write a Blog Post –Complete Blog Post Blueprint

How to Write a Blog Post –Complete Blog Post Blueprint

How to Write a Blog Post –Complete Blog Post Blueprint   Trust me, I didn’t know how to a write blog post when I first started to write them. I mean, who cares, right? What’s the point? I’m trying to grow my business, how the hell is […]

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PPC vs Inbound Marketing – Which One Works Best?

PPC vs Inbound Marketing – Which One Works Best?

PPC vs Inbound Marketing – Which One Works Best?   In any marketing campaign, your resources are limited. Your time is limited. Your budget is limited. Your human capital is limited. Because of this, decisions need to be made. In particular, decisions between two of the most […]

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Spend More or Convert More – Which is Better?

Spend More or Convert More – Which is Better?

Spend More or Convert More – Which is Better? When you’re generating leads online, you have two main initiatives: Drive targeted traffic Capture that traffic and convert it into leads As everyone’s resources are limited, we’re left to decide whether spending more on driving traffic will get […]

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How Do I Rank High for Search Engines?

How Do I Rank High for Search Engines?

How Do I Rank High for Search Engines? There is a lot to consider if you want to rank high for search engines. You need to consider the type of content your creating, whether it’s relevant to your audience, whether Google thinks it’s worth ranking, and even […]

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8 Reasons Why Your B2B Leads Aren’t Turning Into Sales

8 Reasons Why Your B2B Leads Aren’t Turning Into Sales

8 Reasons Why Your B2B Leads Aren’t Turning Into Sales   Are you struggling to turn your B2B leads into sales? Well, you’re not alone. Take a look at this alarming statistic from MarketingSherpa:   “73% of all B2B leads are not sales ready”   If we […]

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What’s Your Business Really Worth?

What’s Your Business Really Worth?

My Friend’s Company Sold for 4 Mil, So Mine Has To Be Worth 5 Mil! The big wave is coming! Like many other facets of society the “Baby Boom Generation” will have a tremendous impact on the small business environment in the United States. Big Dreams or […]

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Is Your B2B Website Working For You?

Is Your B2B Website Working For You?

Is Your B2B Website Working For You? If the answer to the question is, “I’m not sure,” or “I don’t know,” or “I think so,” then the real answer is no it’s not. When redesigning or building a new website, many businesses start from the premise that […]

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LinkedIn Has A New Profile Design – Watch Out Facebook and Twitter

LinkedIn Has A New Profile Design – Watch Out Facebook and Twitter

LinkedIn Adds New Elements To Its Profile Design We think it’s safe to say that most professionals are aware of just how important a vibrant online presence can be to a career.  The use of social media such as Facebook, Twitter, even Pinterest and Instagram, is no longer optional, but […]

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Is Google Getting to Intrusive in Your Life?

Is Google Getting to Intrusive in Your Life?

Is Google Getting to Intrusive in Your Life? The world we live in today has changed dramatically! It wasn’t that long ago that VHS tapes, Cassettes, Sony Walkman’s and cell phones the size of a small cruise missile were the norm. Those days are gone, long gone. […]

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What Are KPI’s and Why Do I Need Them?

What Are KPI’s and Why Do I Need Them?

What Are KPI’s and Why Do I Need Them? How does a small business owner really know how well they are performing in various areas of their business? What criteria do they use to figure this out? How do they know what to really look for to […]

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The Business Owners Guide To LinkedIn Showcase Pages

The Business Owners Guide To LinkedIn Showcase Pages

The Business Owners Guide To LinkedIn Showcase Pages For many small and mid-sized businesses who haven’t yet established their social media presence, setting up a LinkedIn company page and Showcase Pages are a great first step to dip your toes into the world of online networking. LinkedIn is […]

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Why Your Small Business Needs A LinkedIn Company Page  

Why Your Small Business Needs A LinkedIn Company Page   

Why Your Small Business Needs A LinkedIn Company Page    LinkedIn, often perceived as merely a recruiting site, is quickly becoming one of most cost-effective and potent sources available for business development. Strategic use of this frequently-overlooked hub for professionals could play a critical role in your […]

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How to Get Your Google Plus Account Unsuspended

How to Get Your Google Plus Account Unsuspended

How to Get Your Google Plus Account Unsuspended If your Google Plus account or You Tube account has been suspended, you’re probably in a world of frustration and bewilderment. Welcome to the world of Google! Don’t get me wrong, I love Google, always have. But when one […]

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Should You Do Your PPC Management Yourself?

Should You Do Your PPC Management Yourself?

Should You Do Your PPC Management Yourself? Why should you hire a PPC (Pay-Per-Click) expert when you can do your own PPC management? It’s for the same reason you hire a professional accountant to do your taxes. Sure you can do them yourself, but who wants to do […]

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What the @#$% is Content Marketing?

What the @#$% is Content Marketing?

What the @#$% is Content Marketing Do the “yellow pages” not get delivered door to door anymore? Each house used to get three or four a year, filled with local companies paying for placement, some named with successive “A’s” or “1’s” to claim the top of the […]

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Why Should I Hire A Marketing Agency For My Small Business?

Why Should I Hire A Marketing Agency For My Small Business?

Why Should I Hire A Marketing Agency For My Small Business? If you have a business, you need customers, plain and simple.  Without customers there really is not much reason to get up in the morning, drive to the office, turn on the lights, make payroll and […]

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How to Understand Your PPC Quality Score

How to Understand Your PPC Quality Score

How to Understand Your PPC Quality Score Pay per click quality score – what does it have to do with your online marketing campaigns? Well, you’re not the only one asking this question. One of the biggest issues many advertisers face nowadays is comprehending how the quality […]

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5 Quick Ways To Optimize Your LinkedIn Profile

5 Quick Ways To Optimize Your LinkedIn Profile

5 Quick Ways To Optimize Your LinkedIn Profile Do you have a LinkedIn profile? If so, you are in good company, with more than 300 million users, it’s the world’s largest social network for business professionals and among the fastest-growing social media sites joining behemoths like Facebook, YouTube, Twitter, […]

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It’s Time To Redirect Your Marketing Budget To Include Inbound Marketing

It’s Time To Redirect Your Marketing Budget To Include Inbound Marketing

If you do not change direction, you may end up where you are heading. – Lao Tzu With Q1 about to come to a close, it’s time for businesses to begin the process of analyzing quarterly results. This means diving into the numbers and evaluating how business […]

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