Archive for the Inbound Marketing Category

Implement The Inbound Marketing Process To Revolutionize Your Business

Implement The Inbound Marketing Process To Revolutionize Your Business

Have you noticed the changing tides while running your small business lately? Owning a small business has never been easy, but over the last five years things have changed DRASTICALLY AND PERMANENTLY, and if you do not ADAPT, QUICKLY, you may struggle to be in business in […]

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Is Twitter Still A Relevant Social Media Network?

Is Twitter Still A Relevant Social Media Network?

My 30-Day Twitter Engagement Project Is Twitter still a useful social media tool? Is the party is over? Has Twitter become a one-way conversation with everyone talking and no one listening? These are questions that I have been wrestling with lately along with many others who make a living […]

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Inbound Marketing For eCommerce

Inbound Marketing For eCommerce Does Inbound Marketing work for eCommerce stores? In a crowded online retail marketplace, it is a worthwhile question to ask.  Busy online retailers need to look at every marketing methodology to determine how to get those coveted clicks to their site and increase […]

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5 Reasons To Hire An Inbound Marketing Agency

5 Reasons To Hire An Inbound Marketing Agency

5 Reasons To Hire An Inbound Marketing Agency Inbound marketing! Everywhere you turn, it’s all you hear about these days in terms of business marketing.  The term inbound marketing was coined by Brian Halligan, the CEO of HubSpot, Inc. in 2007 and refers to companies promoting themselves […]

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3 Social Media Best Practices For Small Businesses

3 Social Media Best Practices For Small Businesses

3 Social Media Best Practices For Small Businesses For small business owners, social media marketing is one of the most underutilized marketing tactics. How can you say that? Everyone has or should have a Facebook page, LinkedIn profile, Twitter account and Google Business page. While it is […]

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5 Tips To Jump-Start Your Online Marketing

5 Tips To Jump-Start Your Online Marketing

5 Tips To Jump-Start Your Online Marketing Running a small business is not for the faint of heart. Business owners out of necessity are forced to wear many hats.  Whether its developing a new product or service, keeping track of finances or going on a sales call, […]

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In-House vs. Freelance Writers: Which Is Best For Creating Content?

In-House vs. Freelance Writers: Which Is Best For Creating Content?

In-House vs. Freelance Writers…Which Is Best For Creating Content? Most companies today know that you need to do more than just have a website that tells visitors what you do. You need to attract traffic, engage your visitors and convert them into leads. But how do you […]

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Keys To Finding Your Ideal Buyer Persona

Keys To Finding Your Ideal Buyer Persona

Keys To Finding Your Ideal Buyer Persona   Old School Ollie. Slow Steve. Driver Dawn. Do you know who these people are? Probably not, but to us, we know exactly who these people are. These are our buyer personas, which are essentially a semi-fictitious representation of our […]

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PPC vs Inbound Marketing – Which One Works Best?

PPC vs Inbound Marketing – Which One Works Best?

PPC vs Inbound Marketing – Which One Works Best?   In any marketing campaign, your resources are limited. Your time is limited. Your budget is limited. Your human capital is limited. Because of this, decisions need to be made. In particular, decisions between two of the most […]

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Spend More or Convert More – Which is Better?

Spend More or Convert More – Which is Better?

Spend More or Convert More – Which is Better? When you’re generating leads online, you have two main initiatives: Drive targeted traffic Capture that traffic and convert it into leads As everyone’s resources are limited, we’re left to decide whether spending more on driving traffic will get […]

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8 Reasons Why Your B2B Leads Aren’t Turning Into Sales

8 Reasons Why Your B2B Leads Aren’t Turning Into Sales

8 Reasons Why Your B2B Leads Aren’t Turning Into Sales   Are you struggling to turn your B2B leads into sales? Well, you’re not alone. Take a look at this alarming statistic from MarketingSherpa:   “73% of all B2B leads are not sales ready”   If we […]

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Why Should I Blog to Build My Business?

Why Should I Blog to Build My Business?

Why Should I Blog to Build My Business? Without persuasive power, your blog becomes a lonely set of web pages gathering dust. No comments. No shares. No subscriptions. No leads. With persuasive power, your blog becomes a formidable content marketing asset. It attracts ideal customers and clients […]

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Will My Business Pay For My Retirement?

Will My Business Pay For My Retirement?

Will My Business Pay For My Retirement? For business owners contemplating retirement, one of the most daunting challenges you will undertake is preparing your business for sale.  The marketplace is more sophisticated than it was just a few years ago. Potential buyers are more skeptical, and determining […]

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How To Prepare Your Business For Sale and Get Top Dollar

How To Prepare Your Business For Sale and Get Top Dollar

How To Prepare Your Business For Sale and Get Top Dollar The marketplace is starting to look more promising for small business owners that are looking to sell their businesses.  2013 showed a noticeable increase in the amount of closed transactions, up 41.7% from the prior year […]

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What’s Your Business Really Worth?

What’s Your Business Really Worth?

My Friend’s Company Sold for 4 Mil, So Mine Has To Be Worth 5 Mil! The big wave is coming! Like many other facets of society the “Baby Boom Generation” will have a tremendous impact on the small business environment in the United States. Big Dreams or […]

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Is Backlinking from Blog Comments a Good or Bad SEO Tactic?

Is Backlinking from Blog Comments a Good or Bad SEO Tactic?

Is Backlinking from Blog Comments a Good or Bad SEO Tactic? In the ongoing fight to get your website ranked highly by Google, many folks look to backlinking as one of the best options to achieve this result. But, is it a good idea or not to […]

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What Are KPI’s and Why Do I Need Them?

What Are KPI’s and Why Do I Need Them?

What Are KPI’s and Why Do I Need Them? How does a small business owner really know how well they are performing in various areas of their business? What criteria do they use to figure this out? How do they know what to really look for to […]

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Why Your Small Business Needs A LinkedIn Company Page  

Why Your Small Business Needs A LinkedIn Company Page   

Why Your Small Business Needs A LinkedIn Company Page    LinkedIn, often perceived as merely a recruiting site, is quickly becoming one of most cost-effective and potent sources available for business development. Strategic use of this frequently-overlooked hub for professionals could play a critical role in your […]

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What the @#$% is Content Marketing?

What the @#$% is Content Marketing?

What the @#$% is Content Marketing Do the “yellow pages” not get delivered door to door anymore? Each house used to get three or four a year, filled with local companies paying for placement, some named with successive “A’s” or “1’s” to claim the top of the […]

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Why Should I Hire A Marketing Agency For My Small Business?

Why Should I Hire A Marketing Agency For My Small Business?

Why Should I Hire A Marketing Agency For My Small Business? If you have a business, you need customers, plain and simple.  Without customers there really is not much reason to get up in the morning, drive to the office, turn on the lights, make payroll and […]

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