Archive for the Lead Generation Category

Easy Ways To Kill Your Blog Posts

Easy Ways To Kill Your Blog Posts

Easy Ways To Kill Your Blog Posts You’ve decided to start your company blog. Congratulations!  Business blogging is one of the best things that you can do for your company website. When done correctly it can be a great source of highly relevant traffic to your site, help […]

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5 Reasons To Hire An Inbound Marketing Agency

5 Reasons To Hire An Inbound Marketing Agency

5 Reasons To Hire An Inbound Marketing Agency Inbound marketing! Everywhere you turn, it’s all you hear about these days in terms of business marketing.  The term inbound marketing was coined by Brian Halligan, the CEO of HubSpot, Inc. in 2007 and refers to companies promoting themselves […]

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Keys To Finding Your Ideal Buyer Persona

Keys To Finding Your Ideal Buyer Persona

Keys To Finding Your Ideal Buyer Persona   Old School Ollie. Slow Steve. Driver Dawn. Do you know who these people are? Probably not, but to us, we know exactly who these people are. These are our buyer personas, which are essentially a semi-fictitious representation of our […]

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How to Write a Blog Post –Complete Blog Post Blueprint

How to Write a Blog Post –Complete Blog Post Blueprint

How to Write a Blog Post –Complete Blog Post Blueprint   Trust me, I didn’t know how to a write blog post when I first started to write them. I mean, who cares, right? What’s the point? I’m trying to grow my business, how the hell is […]

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How Do You Know if Your WordPress Site is Hacked?

How Do You Know if Your WordPress Site is Hacked?

How Do You Know if Your WordPress Site is Hacked? At first glance, you may not be able to tell that your WordPress site has been hacked, especially if you are able to access it or if there are no obvious changes to its appearance. Today’s hackers […]

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How To Pause Your Adwords Campaigns During The Holidays

How To Pause Your Adwords Campaigns During The Holidays

How To Pause Your Adwords Campaigns During The Holidays As the holidays approach and you scan your work to-do list, somewhere near the bottom is usually the reminder to pause your adwords campaigns. You know spending the money on your campaigns during certain holidays is not worth […]

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How Is Tiger Woods Golf Game like Running a Small Business?

How Is Tiger Woods Golf Game like Running a Small Business?

How is Tiger Woods Golf Game like Running a Small Business? You may be thinking…what on earth is this guy talking about? Tiger Woods playing golf and running a small business? What’s next, comparing Alex Rodriquez and Hank Aaron! C’mon! But if you stay with me for […]

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PPC vs Inbound Marketing – Which One Works Best?

PPC vs Inbound Marketing – Which One Works Best?

PPC vs Inbound Marketing – Which One Works Best?   In any marketing campaign, your resources are limited. Your time is limited. Your budget is limited. Your human capital is limited. Because of this, decisions need to be made. In particular, decisions between two of the most […]

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Spend More or Convert More – Which is Better?

Spend More or Convert More – Which is Better?

Spend More or Convert More – Which is Better? When you’re generating leads online, you have two main initiatives: Drive targeted traffic Capture that traffic and convert it into leads As everyone’s resources are limited, we’re left to decide whether spending more on driving traffic will get […]

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Know Why Google Says Get a Mobile Optimized Website Now

Know Why Google Says Get a Mobile Optimized Website Now

Know Why Google Says Get a Mobile Optimized Website Now If you would like to keep your mobile search engine rankings, you better make sure your site is mobile-friendly.  Mobile Responsive – Bad   Mobile Optimized – Good Google announced that on April 21, 2015 they’re implementing […]

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How Do I Rank High for Search Engines?

How Do I Rank High for Search Engines?

How Do I Rank High for Search Engines? There is a lot to consider if you want to rank high for search engines. You need to consider the type of content your creating, whether it’s relevant to your audience, whether Google thinks it’s worth ranking, and even […]

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8 Reasons Why Your B2B Leads Aren’t Turning Into Sales

8 Reasons Why Your B2B Leads Aren’t Turning Into Sales

8 Reasons Why Your B2B Leads Aren’t Turning Into Sales   Are you struggling to turn your B2B leads into sales? Well, you’re not alone. Take a look at this alarming statistic from MarketingSherpa:   “73% of all B2B leads are not sales ready”   If we […]

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What To Do After You Have Written Your Blog Post

What To Do After You Have Written Your Blog Post

What To Do After You Have Written Your Blog Post Now that you have lived through the excruciating process of writing your blog post, admired your handy work and reveled in your greatness, you may feel like all the hard work is done. But hold the phone […]

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Why Should I Blog to Build My Business?

Why Should I Blog to Build My Business?

Why Should I Blog to Build My Business? Without persuasive power, your blog becomes a lonely set of web pages gathering dust. No comments. No shares. No subscriptions. No leads. With persuasive power, your blog becomes a formidable content marketing asset. It attracts ideal customers and clients […]

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What’s Your Business Really Worth?

What’s Your Business Really Worth?

My Friend’s Company Sold for 4 Mil, So Mine Has To Be Worth 5 Mil! The big wave is coming! Like many other facets of society the “Baby Boom Generation” will have a tremendous impact on the small business environment in the United States. Big Dreams or […]

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Is Your B2B Website Working For You?

Is Your B2B Website Working For You?

Is Your B2B Website Working For You? If the answer to the question is, “I’m not sure,” or “I don’t know,” or “I think so,” then the real answer is no it’s not. When redesigning or building a new website, many businesses start from the premise that […]

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Is Backlinking from Blog Comments a Good or Bad SEO Tactic?

Is Backlinking from Blog Comments a Good or Bad SEO Tactic?

Is Backlinking from Blog Comments a Good or Bad SEO Tactic? In the ongoing fight to get your website ranked highly by Google, many folks look to backlinking as one of the best options to achieve this result. But, is it a good idea or not to […]

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Facebook Ads vs. Google AdWords | Which is Better for Your Small Business?

Facebook Ads vs. Google AdWords | Which is Better for Your Small Business?

Understanding the basic differences between Facebook Ads and Google AdWords. For many small businesses, getting found amongst all of the chatter of the internet is a challenge. It’s like sitting in a dinghy (that’s a really small boat) in a harbor next to the massive ships of […]

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What Are KPI’s and Why Do I Need Them?

What Are KPI’s and Why Do I Need Them?

What Are KPI’s and Why Do I Need Them? How does a small business owner really know how well they are performing in various areas of their business? What criteria do they use to figure this out? How do they know what to really look for to […]

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Attract Customers To Your Website With Business Blogging

Attract Customers To Your Website With Business Blogging

“If You Build It They Will Come” – The Voice Many business owners are under the misconception that if they invest their marketing funds in a shiny new website design, like the classic movie “Field of Dreams”, their ideal prospects will come “streaming out of the cornfields” […]

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