Archive for the Pay-Per-Click Category

How To Pause Your Adwords Campaigns During The Holidays

How To Pause Your Adwords Campaigns During The Holidays

How To Pause Your Adwords Campaigns During The Holidays As the holidays approach and you scan your work to-do list, somewhere near the bottom is usually the reminder to pause your adwords campaigns. You know spending the money on your campaigns during certain holidays is not worth […]

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PPC vs Inbound Marketing – Which One Works Best?

PPC vs Inbound Marketing – Which One Works Best?

PPC vs Inbound Marketing – Which One Works Best?   In any marketing campaign, your resources are limited. Your time is limited. Your budget is limited. Your human capital is limited. Because of this, decisions need to be made. In particular, decisions between two of the most […]

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Facebook Ads vs. Google AdWords | Which is Better for Your Small Business?

Facebook Ads vs. Google AdWords | Which is Better for Your Small Business?

Understanding the basic differences between Facebook Ads and Google AdWords. For many small businesses, getting found amongst all of the chatter of the internet is a challenge. It’s like sitting in a dinghy (that’s a really small boat) in a harbor next to the massive ships of […]

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Should You Do Your PPC Management Yourself?

Should You Do Your PPC Management Yourself?

Should You Do Your PPC Management Yourself? Why should you hire a PPC (Pay-Per-Click) expert when you can do your own PPC management? It’s for the same reason you hire a professional accountant to do your taxes. Sure you can do them yourself, but who wants to do […]

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How to Understand Your PPC Quality Score

How to Understand Your PPC Quality Score

How to Understand Your PPC Quality Score Pay per click quality score – what does it have to do with your online marketing campaigns? Well, you’re not the only one asking this question. One of the biggest issues many advertisers face nowadays is comprehending how the quality […]

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5 Beginner Tips to Improve Your Adwords Spend

5 Beginner Tips to Improve Your Adwords Spend

Improve the ROI of your Adwords Spend When taking over a client’s Pay Per Click Adwords or Bing accounts, we tend to see similar patterns in how they have set up their Adwords campaigns and are effectively wasting their hard-earned money. It’s not their fault, Adwords management […]

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