Archive for the Surveys Category

Duke University’s Latest CMO Study Reveals Marketing Analytic’s Lagging Behind

Duke University’s Latest CMO Study Reveals Marketing Analytic’s Lagging Behind

Since 2008, Professor Christine Moorman of the Duke University Fuqua School of Business has been putting together the CMO Survey that looks at how chief marketing officers are coping as the marketing and business world changes. The survey reveals some interesting results in relation to how chief marketing officers are utilizing, […]

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