Inbound Marketing

Inbound Marketing

First Things First.

The first thing to keep in mind about inbound marketing is that it is not a sprint but a marathon. If you are looking to get results in one or 2 weeks, then there are other marketing tools that are better suited for that time frame.

 

Marketing Has ChangedInbound Marketing Sales Funnel

Traditional marketing methods like direct mail, TV ad’s, print ad’s, cold calling and billboards have become less effective as consumers have changed the way they do business. We used to be able to pick up the phone book and call a couple of places to get a quote and then pick one. But with every age group using the internet now to do research, kick the tires, price shop and educate themselves before they make a purchase, businesses have to look to other marketing methods to try and get their message, products and services out there.

Inbound Marketing is the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and continually engage with over time.

InTouch will help integrate new ideas and methods, using our proven methodology, designed to reach the goals we have set together.

 

What Happens When Cash Flow Becomes a Problem?

Usually one of the first things to go is marketing! Well, if you have been investing your hard earned money into print ad’s, paid search (Google Adwords etc.),  and direct mail, what happens to your lead generation?

Answer, very simple, it disappears!  Now your business get’s hit even harder due to the lack of new business coming in.

With Inbound Marketing, that is no longer the case. Every piece of quality content that is created and placed online, stays online. Every blog post, every ebook, every Call to Action, every case study, every white paper stays online and is working for you always! Your lead generation tools continue to bring you leads even if you have decided to abandon the process. So your investment in Inbound Marketing continues to pay for itself over and over again. Unlike the previous methods of lead generation where the moment you stop paying for them all your leads start disappearing, Inbound Marketing continues to work for you 24/7.