Posts Tagged inbound marketing

Inbound Marketing For eCommerce

Inbound Marketing For eCommerce Does Inbound Marketing work for eCommerce stores? In a crowded online retail marketplace, it is a worthwhile question to ask.  Busy online retailers need to look at every marketing methodology to determine how to get those coveted clicks to their site and increase […]

Read more

5 Reasons To Hire An Inbound Marketing Agency

5 Reasons To Hire An Inbound Marketing Agency

5 Reasons To Hire An Inbound Marketing Agency Inbound marketing! Everywhere you turn, it’s all you hear about these days in terms of business marketing.  The term inbound marketing was coined by Brian Halligan, the CEO of HubSpot, Inc. in 2007 and refers to companies promoting themselves […]

Read more

5 Tips To Jump-Start Your Online Marketing

5 Tips To Jump-Start Your Online Marketing

5 Tips To Jump-Start Your Online Marketing Running a small business is not for the faint of heart. Business owners out of necessity are forced to wear many hats.  Whether its developing a new product or service, keeping track of finances or going on a sales call, […]

Read more

PPC vs Inbound Marketing – Which One Works Best?

PPC vs Inbound Marketing – Which One Works Best?

PPC vs Inbound Marketing – Which One Works Best?   In any marketing campaign, your resources are limited. Your time is limited. Your budget is limited. Your human capital is limited. Because of this, decisions need to be made. In particular, decisions between two of the most […]

Read more

Spend More or Convert More – Which is Better?

Spend More or Convert More – Which is Better?

Spend More or Convert More – Which is Better? When you’re generating leads online, you have two main initiatives: Drive targeted traffic Capture that traffic and convert it into leads As everyone’s resources are limited, we’re left to decide whether spending more on driving traffic will get […]

Read more

What’s Your Business Really Worth?

What’s Your Business Really Worth?

My Friend’s Company Sold for 4 Mil, So Mine Has To Be Worth 5 Mil! The big wave is coming! Like many other facets of society the “Baby Boom Generation” will have a tremendous impact on the small business environment in the United States. Big Dreams or […]

Read more

Why Should I Hire A Marketing Agency For My Small Business?

Why Should I Hire A Marketing Agency For My Small Business?

Why Should I Hire A Marketing Agency For My Small Business? If you have a business, you need customers, plain and simple.  Without customers there really is not much reason to get up in the morning, drive to the office, turn on the lights, make payroll and […]

Read more

Playing the Game: How to Create Content under Strict Regulations

Playing the Game: How to Create Content under Strict Regulations

How to Create Content under Strict Regulations There they sit, row after row, stack upon stack, red, blue , green, purple and all the colors in between: pamphlets, flyers, and printouts advertising the latest information, products, and procedures in the healthcare industry. If you’ve been to a […]

Read more

My Leads Have Run Dry: 3 Steps to Obtaining and Retaining Leads

My Leads Have Run Dry: 3 Steps to Obtaining and Retaining Leads

My Leads are Running Out! Now What Do I Do?  Welcome to the 21st century, the era of information in which any and all answers to be desired are a mere Google search away, where impersonal communication trumps the personal, where streams of data don’t run through […]

Read more

It’s Time To Redirect Your Marketing Budget To Include Inbound Marketing

It’s Time To Redirect Your Marketing Budget To Include Inbound Marketing

If you do not change direction, you may end up where you are heading. – Lao Tzu With Q1 about to come to a close, it’s time for businesses to begin the process of analyzing quarterly results. This means diving into the numbers and evaluating how business […]

Read more

How To Market to Millennials from A Millennial Mouth

How To Market to Millennials from A Millennial Mouth

Millennials Are Too Hip, Too Aware and Too Savvy! Poke fun all you want at us hipsters, the beakless tweeters, and the Facebookers who probably haven’t bought a tangible book in years. We walk toting tablets in hand, socializing on our smartphones, addicted to our favorite apps. […]

Read more

Adapt or Die – The Power of Customer Engagement

Adapt or Die – The Power of Customer Engagement

“Its not the strongest of the species that survives, nor the most intelligent that survives. It is the one who is most adaptable to change.” Charles Darwin Today’s consumers are a savvy bunch. The rise of internet search engines and the lightning fast ability to sift through […]

Read more

What Should My Marketing Budget Be?

What Should My Marketing Budget Be?

I Want to Grow my Business, So How Much Should I Spend on Marketing? You want to grow your business and know you need to market your products and services more, but you’re just not sure how much money you should be allocating to your marketing budget. […]

Read more

Top 5 Ways to Grow Your Business

Top 5 Ways to Grow Your Business

How Do I Grow My Business in Today’s Market? This has been a fairly common question for most business owners over the years, but it has never been more of a puzzle than in today’s business environment. In order to attract new business these days, you have […]

Read more

5 Reasons to Use Retainer Agreements

5 Reasons to Use Retainer Agreements

5 Reasons to Use Retainer Agreements Retainer agreements with marketing agencies can be a bit of a concern for many businesses. They tend to see the agreement as long-term trap or a large capital investment without a guarantee. However, once they have the opportunity to step back […]

Read more

5 Signs it May be Time for Website Redesign

5 Signs it May be Time for Website Redesign

Ted Nugent Called and He Wants His Website Back! You’ve seen the commercials, “Get a website for Free. It’s easy, and you’ll have people finding you on the web in no time.” Ha! What a load of crap! If you believe those commercials, stop right now, there’s […]

Read more

Buyer Persona | What Are They and Why Do I Need Them?

Buyer Persona | What Are They and Why Do I Need Them?

Buyer Persona | What Are They and Why Do I Need Them? If you have done any research lately about generating leads for your small business, you have probably been told about the need to create buyer personas. You may be asking yourself just what is a […]

Read more

Inbound Marketing – Show Me The Money

Inbound Marketing – Show Me The Money

  Inbound Marketing – Show Me The Money $$$$$$$$ SHOW ME THE MONEY! $$$$$$$$$ Cuba Gooding Jr., won the Oscar for Best Supporting Actor for his portrayal of Rod Tidwell and his money line from the movie Jerry Maguire was “Show Me the Money!” The quote is […]

Read more

Inbound Marketing – You Complete Me

Inbound Marketing – You Complete Me

Inbound Marketing – You Complete Me Yesterday we looked at Inbound Marketing through the “You Had Me at Hello” scene from the movie “Jerry Maguire.” Today I want to continue on to our next major theme. Today’s Theme: “You Complete Me” We first encounter this theme towards […]

Read more

Inbound Marketing – You Had Me At Hello?

Inbound Marketing – You Had Me At Hello?

Inbound Marketing – You Had Me At Hello? Those that know me know that one of my favorite movies is the Tom Cruise flick “Jerry Maguire.” While most people would never be so audacious as to relate this film to corporate marketing, I think that there is […]

Read more