Posts Tagged ppc marketing

Facebook Ads vs. Google AdWords | Which is Better for Your Small Business?

Facebook Ads vs. Google AdWords | Which is Better for Your Small Business?

Understanding the basic differences between Facebook Ads and Google AdWords. For many small businesses, getting found amongst all of the chatter of the internet is a challenge. It’s like sitting in a dinghy (that’s a really small boat) in a harbor next to the massive ships of […]

Read more

Attract Customers To Your Website With Business Blogging

Attract Customers To Your Website With Business Blogging

“If You Build It They Will Come” – The Voice Many business owners are under the misconception that if they invest their marketing funds in a shiny new website design, like the classic movie “Field of Dreams”, their ideal prospects will come “streaming out of the cornfields” […]

Read more

How to Understand Your PPC Quality Score

How to Understand Your PPC Quality Score

How to Understand Your PPC Quality Score Pay per click quality score – what does it have to do with your online marketing campaigns? Well, you’re not the only one asking this question. One of the biggest issues many advertisers face nowadays is comprehending how the quality […]

Read more

5 Beginner Tips to Improve Your Adwords Spend

5 Beginner Tips to Improve Your Adwords Spend

Improve the ROI of your Adwords Spend When taking over a client’s Pay Per Click Adwords or Bing accounts, we tend to see similar patterns in how they have set up their Adwords campaigns and are effectively wasting their hard-earned money. It’s not their fault, Adwords management […]

Read more

What are the most most effective traffic sources for website conversion?

What are the most most effective traffic sources for website conversion?

What are the most most effective traffic sources for website conversion? Well, in MarketingSherpa’s 2012 Lead Generation Benchmark Report, we learn that organic search is the top source for generating website traffic. But, much like actual lead generation, volume alone doesn’t offer much value. In many cases, it’s the […]

Read more