After reviewing their goals, we quickly realized that a number of changes needed to be made to reach their business goals.
1. Redesign their website to increase lead generation opportunities, fix SEO problems and increase the number of ranked keywords in SERP’s.2. Implement an inbound marketing strategy to increase organic traffic that would attract, convert and close leads.3. Implement a Sales CRM process to unify their sales and marketing efforts and analyze the results.
We knew redesigning their website and specifically targeting their messages towards their target consumers was essential. By designing their web pages with content that resonated with their ideal customers and incorporating forms to gather specific information, we were able to increase their sales-qualified leads by 342%.
By implementing blog articles into their website and providing comprehensive social media strategies to distribute their message, we were able to increase organic traffic by 4225%.
Organic traffic now accounts for 58% of their overall website traffic.
By implementing a Hubspot sales CRM program, we now had a sophisticated solution to track and analyze where all leads were coming from and how effective they were at closing qualified leads. What they found was that they were actually closing leads at a 20.34% rather than the perceived 80% rate.
This new data gave their sales and marketing efforts a new perspective with which to operate. In fact, we found that their average order size had increased 342% due to the tracking and analysis we implemented.
